Blog / Saas

Thoughts on SaaS Pricing

September 6, 2020

Your pricing could make or break your business. It's one of those things that's fairly quick and easy to change but can have a huge impact on the growth of your business, especially for subscription-based software businesses.

Yet many of us probably don't think about it enough. If you're like us, when we initially launched our apps, we basically just looked at our competitors' pricing and used them as a baseline.

This is probably fine …

Celebrating the Small Wins

November 5, 2018

Our tiny, two-person bootstrapped software company, Highview Apps, has recently passed $100k in total revenue. This is certainly a big milestone for us and took almost 2 years to get to this point. For some reason, it didn't feel that long and felt like we actually got here fairly quickly. Looking back, I realize that part of the reason is because we celebrated the small wins, which kept us going and motivated.

When you're …

How to figure out your month-over-month revenue growth with an SQL query (PostgreSQL)

September 10, 2017

These last couple of days, I've been working on a dashboard for one of our Shopify apps so we can get a quick overview of how our app is doing revenue-wise.

One of the metrics we'd like to be able to see instantly is the month-over-month revenue growth rate. For a subscription-based SaaS (software as a service) product, this is a very important metric to track as it tells you if your business is growing …

Getting to 100 Paying Customers for a SaaS product

July 12, 2017

We've recently passed 100 paying customers for one of our Shopify apps, EZ Exporter.

Shopify apps are technically SaaS products. We maintain the app and the servers it runs on and provide it as a service to Shopify store owners. You can set different types of pricing: from one-time fees, usage-based, or recurring monthly subscriptions.

EZ Exporter is our first paid app which got published on the Shopify store last December. It took about …

Forming an LLC in the US using IncFile.com

June 1, 2017

My business partner and I had finally decided to form a Limited Liability Company (LLC) a few months ago for our software company Highview Apps, where we focus on building Shopify apps. We intentionally took our time before forming a company as we weren't sure if we'll actually get anywhere with our app ideas.

We started working on our first app, Slacky (integrates Shopify and Slack), last year to test the Shopify ecosystem and …

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