Your pricing could make or break your business. It's one of those things that's fairly quick and easy to change but can have a huge impact on the growth of your business, especially for subscription-based software businesses.

Yet many of us probably don't think about it enough. If you're like us, when we initially launched our apps, we basically just looked at our competitors' pricing and used them as a baseline.

This is probably fine …

The past couple of weeks was a good time to do some reflecting as things were much slower than usual. I spent a lot of time thinking, reading, and asking myself why I'm doing what I'm doing.

When things are really busy, it's easy to get lost in the day-to-day tasks and not have the headspace to think about why you're doing the things you're doing. Sometimes, you just get into the habit of doing …

I spent a good part of last month refactoring a decent portion of the codebase of our Shopify data exporter app, EZ Exporter.

There are 3 main motivations I decided to invest this much time in refactoring:

• Optimization.
• Preparing the codebase for new features.
• Reduce maintenance cost/complexity/technical debt.

Refactoring is the process of improving the code's structure and design, which I actually quite enjoy. I'm a bit of a minimalist and I find cutting …

Warren Buffett and Charlie Munger get quoted a lot, and for good reasons. They're very successful investors and businessmen and they've been around for a very long time (Munger is 95 years old and Buffett is 88). There's a lot of wisdom there so it's worth paying attention to what they say.

I've been noticing lately that many of the books I've been reading contain at least one quote from one of them. So I …

Listening to podcasts is probably the main way I consume information nowadays. One of my favorite things to do is actually taking long walks in the late afternoon or evening while listening to podcasts. I find it both entertaining and educational, there's so much content out there.

While I listen to many podcasts about different topics, the ones I regularly listen to are mostly about running bootstrapped software businesses as they're very relevant to my …